TRUTH Campaign

Always shocking, always affective, the TRUTH campaign is by far the most memorable public awareness campaign of the past decade. The vivid orange color they use in their designs matches their public placed shock-and-awe installations very well. What works well for their approach is the intrigue of the crowd. Humans by nature are curious, so as people see these crowds forming around the bizarre, and sometimes startling installations, more and more people feel the need to see what is happening, which exposes their message to an ever growing number of invdividuals.